Privacy Policy

Last updated: 19 March 2025 | Kells Fintrix Ltd, United Kingdom

    Summary: We collect only the data necessary to provide our service. We never sell your personal data. You have full rights over your data under UK GDPR and EU GDPR.
  

1. Who We Are

Kells Fintrix ("we", "us", "our") is an investment intelligence platform operated in the United Kingdom. Our registered contact for data queries is: [email protected]

We are committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the EU General Data Protection Regulation (EU GDPR) where applicable.

2. Data We Collect

When you register or use our platform, we may collect the following categories of personal data:

Identity data: first name, last name
Contact data: email address, phone number, country
Technical data: IP address, browser type, device type, pages visited, time on site
Usage data: how you interact with our platform, preferences, and settings
Marketing data: UTM parameters, referral source, click IDs from advertising campaigns

We do not collect special category data (such as financial account numbers, health data, or biometric data).

3. How We Use Your Data

We use your personal data for the following purposes:

To create and manage your account on the platform
To provide investment intelligence, alerts, and market insights
To send transactional communications (account setup, support)
To comply with our legal obligations
To improve our platform through analytics and usage data
To connect you with regulated brokerage services (with your consent)

4. Legal Basis for Processing

Under UK and EU GDPR, we rely on the following legal bases:

Contract performance: to provide the service you have signed up for
Legitimate interests: to improve our platform and prevent fraud
Consent: for marketing communications and cookie tracking
Legal obligation: to comply with applicable law

5. Data Sharing

We may share your personal data with:

Technology partners: cloud infrastructure, CRM, and analytics providers acting as data processors under strict data processing agreements
Regulated brokers: only with your explicit consent, to help you open a funded investment account
Authorities: where required by law, court order, or regulatory requirement

We do not sell, rent, or trade your personal data to third parties for their marketing purposes.

6. Data Retention

We retain your personal data for as long as necessary to provide the service and comply with our legal obligations. Upon account closure, personal data is deleted or anonymised within 90 days, unless we are legally required to retain it longer.

7. International Transfers

Where we transfer personal data outside the UK or EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the UK ICO or European Commission.

8. Your Rights

Under UK and EU GDPR, you have the right to:

Access: request a copy of the personal data we hold about you
Rectification: request correction of inaccurate or incomplete data
Erasure: request deletion of your personal data ("right to be forgotten")
Restriction: request that we limit how we use your data
Portability: receive your data in a structured, machine-readable format
Object: object to processing based on legitimate interests or for direct marketing
Withdraw consent: at any time where processing is based on consent

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

9. Cookies

We use cookies and similar tracking technologies on our website. For full details, please see our Cookie Policy.

10. Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. All data is transmitted via encrypted connections (TLS/SSL).

11. Children

Our platform is not intended for persons under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of material changes by email. The date at the top of this page will always reflect the most recent version.

13. Contact

For any privacy-related queries, please contact: [email protected]